About Us



Seiffert Industrial Precision Laser Alignment Systems

SEIFFERT INDUSTRIAL, INC., specializing in precision laser alignment systems for the industrial and aerospace markets, has been a leader in laser alignment since 1991. The company was founded in Richardson, TX by Bill Seiffert. Mr. Seiffert served as the North American product and sales manager for the Industrial Group of one of the largest laser manufacturers in the world. He holds two US patents and is a co-author on one other. The first patent resulted from the development of a new tool for pulley laser alignment, the Pulley Partner®. A few years later, a similar technology was applied in the development of a new tool for parallel roll alignment. The RollCheck® is a revolutionary tool that makes roll alignment fast and easy using laser technology. No more pi tapes or optical tooling. The company continues to design, develop, manufacture and market these systems, as well as others, in the United States and also internationally.

Recently, Seiffert Industrial was selected By Vibralign to serve as the US Distributor for FixturLaser geometric laser alignment systems. The FixturLaser Geometric Alignment equipment is the best and most well known laser systems on the market.  FixturLaser means user friendly, also means being fast! With the FixturLaser graphical user interface, you do not have to waste time on refreshing your memory or on second guessing yourself during the actual work; the user interface guides you throughout the entire measurement and adjustment or alignment process. We’re extremely happy to be chosen to sell such high-quality equipment with its remarkable degree of user-friendliness.

We have nearly 30 years of laser alignment experience, and supply the expertise needed to meet even the most difficult situation. Our top of the line products set the standard in the industry. We strive to anticipate and meet the alignment needs of our customers. With our laser alignment products, we provide the highest quality service and support to meet the demands of your work environment. We are committed to providing proven, reliable products and exceptional technology to simplify the laser alignment & measurement needs of the marketplace. If we can’t provide a solution for your application, we will customize or design a new one. You will not find our commitment to excellence or our tight product specifications anywhere else. We provide other solutions that include accurate belt tensioning tools, stainless steel alignment shims, and pointing lasers.

Our products are used in a wide variety of precision alignment applications including laser pulley alignment and parallel roll alignment. In addition, we have a precision self-leveling laser which can be used for flange and roll parallelism, flatness and leveling, straightness and bore alignment. Sheave alignment will increase efficiency by minimizing the premature failure of bearings, pulleys and belts. To work on belt tensioning, our Gates Sonic Tension Meter is the perfect tool for consisten, accurate readings every time.

The industries we serve include oil and gas, refining, chemical, traditional power generation, wind powered generation, manufacturing and machining, marine, pulp and paper, steel industries and many others.  Applications include pump, turbine, and compressor bases, tower flange measurement, bore alignment of engines, turbines and gear cases, straightness measurement of conveyor and processing lines, parallelism measurement of rolls for steel industries, paper mills and printing.

SEIFFERT INDUSTRIAL’s headquarters is located at 1323 Columbia Drive, Suite 305, Richardson, TX 75081 USA. Here we design, test and assemble our products. We also provide repair and calibration services with a 24-hour turn around and product loaners upon request. Our commitment to excellence and our rigid product specifications are unique in the industry.
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